This Month's Newsletter Tip - Include a Promotion

Every month, I will provide a helpful tip that you can use for your next e-newsletter. But first, here are a few important things to remember when sending out an e-newsletter to your customers or clients:

• Be brief and informative.
• Maintain a regular schedule,
• Provide useful information,
• Use an online campaign manager such as Constant Contact or OnMarketer.

The first e-newsletter of the year should begin with a Happy New Year sentiment. Thank your customers for their support and loyalty and express gratitude in their future business. In this first edition, offer a promotion for the year or a portion of the year. Promotions can be in the form of a discount, coupon, or an introductory price to a new service. Remember it is winter and post-Holidays, so specials and price reductions are important to get customers in your front door.

Some examples of promotions:

• A CPA might offer a 10% discount for everyone who gets their Federal tax paperwork in by Feb 15th.
• A hairdresser can offer a "brighten up the darkness of winter with highlights" coupon.
• A home organizer can offer a spring cleaning promotion of an hour free with three paid hours.

The possibilities are endless and are easy to tailor to your individual business and your customer's needs. Don't forget to put a timeline or expiration date.